1.Zara didn't have to invent a brand new product to become the world's biggest fashion retailer. It just had to invent a new process. And process innovation is dominating the global economy
2. Easy enough to list. But each step is fraught with its own difficulties. First, style is fickle and fleeting. For example, the naked abs and lightly perfumed stores that once sold millions Abercrombie & Fitch shirts are now gauche reminders of last decade's trends (the stock is down 60% from its 2008 high). Second, distinguishing yourself is expensive.
3. Savvy designers and memorable advertising cost a lot of money. Both are essential if you want to stand out in a crowded global marketplace for clothes, where you're do battle with department stores, legacy brands, online upstarts, and boutiques.
1.Zara didn't have to invent a brand new product to become the world's biggest fashion retailer. It just had to invent a new process. And process innovation is dominating the global economy2. Easy enough to list. But each step is fraught with its own difficulties. First, style is fickle and fleeting. For example, the naked abs and lightly perfumed stores that once sold millions Abercrombie & Fitch shirts are now gauche reminders of last decade's trends (the stock is down 60% from its 2008 high). Second, distinguishing yourself is expensive.3. Savvy designers and memorable advertising cost a lot of money. Both are essential if you want to stand out in a crowded global marketplace for clothes, where you're do battle with department stores, legacy brands, online upstarts, and boutiques.
การแปล กรุณารอสักครู่..