Dear General Managers,
Following yet another incident, I felt compelled to reissue our Social Media Guidelines and remind every General Manager of the importance of complying with Accor’s social media policy and guidelines.
Inappropriate behavior can expose you and our company, so once again I stress how critical it is for you to abide by the rules and follow the advice.
In today’s ultra-connected digital world, there is NO privacy. Whether you post comments on private or non-private online media (INCLUDING FACEBOOK!), you must understand that your activity is documented and open for scrutiny and diverse interpretations.
ANY inappropriate online behavior will not be tolerated and may result in serious disciplinary actions.
Please note:
• It is imperative that all employees ensure complete transparency with regard to their own identity and their relationship to the Accor group when stating their views on social media.
• It is strongly recommended that employees do not post any reviews of Accor hotels, restaurants or brands, including loyalty programs on travel-related review websites (such as Tripadvisor) or forums. Accor does not tolerate malicious, libellous or unfounded reviews about any Accor competitor.
Please take a moment to review the full guidelines to make sure you comply and adhere at all times.
If you have any questions, please do not hesitate to contact myself or send a query directly to our Social Media department at socialmedia.apac@accor.com.
Kind regards