Manage Hotel Web Sites on Marriott.com and global sites
- Analyze and conduct regular audits of Marriott.com Hotel Web Sites to ensure hotel is optimized for high quality custom images, content, links, and accurate translations, and work with hotel team on corrective action
- Ensure that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines. Work with Marketing communications to coordinate with the SEO Vendor (eMerge Team) to implement Search Engine Optimization (SEO) tactics
- Manage oversight of onsite optimization strategy i.e. key word review, meta data, title tags, page copy etc.
- Manage oversight of offsite optimization strategy i.e. photo and video syndication, social media SEO, press release optimization, directory listings etc.
- Work with Marketing Communications and Area eCommerce to manage the hotel level pay-per-click keyword strategy for Transaction Based Search.