With the concept of boundary uncertainty as a backdrop, we distinguish between two main
categories of drivers of change. The first is “continuous” drivers of change that support and
enhance the traditional identity of the main components of the industry, leading to
incremental developments in the value chain, products and services. Continuous drivers of
change typically affect mature and global industries where trajectories of technologies and
customer needs are well-established and stem from the macro environment (e.g. political
and economical landscapes) which surround the industry.