Pepsi Max has gone straight to the top of this week's Viral Video Chart with its 'unbelievable bus shelter' which hoodwinked Londoners into thinking they were witnessing everything from an alien invasion to a loose tiger running in their direction.
The drinks brand rigged up a bus stop in the middle of central London with convincing digital technology which gave commuters the allusion that they were looking through a pane of glass to the world outside, when really they were seeing a digital display. A variety of awesome effects were then played onto the display to give the unsuspecting victims a fright.
The reactions, as you'd expect, are priceless, and the video has gone on to record more than 2 million views and more than 24,000 shares in the last seven days alone.
That's enough to put it above new entries from Android, Durex and Old Spice in this week's brand chart.