Asking for Identifying Information
•Using Biometrics some retailers use biometrics to identify customers and provide a cardless, cashless method of payment.
•Offering Frequent-Shopper Programs: Frequent-shopper programs , also called loyalty programs, are programs that identify and provide rewards to customers who patronize a retailer. Some retailers issue customers a frequent- shopper card, whereas others use a private-label credit card —a credit card that has the store’s name on it.
•Connecting Internet Purchasing Data with the Stores