Our executive compensation program aims to achieve the following key objectives:
> Profitable growth and increasing shareholder returns.
We reward our executives for supporting the Plan to Win by focusing on profitable growth, shareholder returns and financial discipline.
> Differentiation of compensation based on performance.
We reward executives well for above-target performance and hold them accountable for poor performance. (For example, annual cash incentives under our TIP can range from no payout if there is no growth in operating income to a maximum of 250% of the target award if performance is outstanding.) This provides strong incentives for executives to execute the Plan to Win.