Ensure that KM plans are in line with organisational goals. Any organisation, whether profit-making or non-profit-making, has goals that it aims to achieve and a KM strategy should support achieving these goals. Profit-making organisations, for example, aim to increase profits through improving business performance while non-profit-making organisations aim to deliver certain services within minimum cost and acceptable quality. As unclear goals from implementing KM can lead to the failure of a KM system (Davenport, 1997; Storey and Barnet, 2000; Al-Ghassani et al, 2001a), clear goals and a strategy will allow viewing how KM will help in achieving the organisational goals.