3.6.1 The Importance of the Community
and Motivations to Participate
The idea of a community is the chief motivator behind crowdsourcing. The
community should be viewed as a crowdsourcing platform’s most important
asset – they are essentially an economically productive unit. Without a
community, a crowdsourcing project could never flourish. Put simply, no work
could actually be done.
Understanding why communities exist and what motivates individuals to
participate is essential to achieving success. Unfortunately, the needs of a
community, how it should be managed, and rewarded, are often overlooked.