Each refers to logistics as instrumental and
central to providing competitive advantage. Unlike a product change
or enhancement, achieving logistics superiority (because it involves
changes in the people, technology, facilities and/or strategic corporate
relationships infrastructures of the company) is a capability difficult to
imitate. In addition, regardless of whether managers define their market
as competitor-focused or customer-driven, achieving competitive
advantage through leveraging logistics is likely to achieve and maintain
competitive superiority.