In the present context of a global and financial crisis, rural tourism houses and businesses are still experiencing the trend of better economic times, unlike what happened to mass tourism that fell sharply. In general terms, guest-nights in hotels fell by 1.2% in 2008 in Spain, compared to the previous year [20]. The declining profit margins in mass tourism have been still reduced due to the moment economic situation, as a result of loss of uniqueness and exclusivity, ecological degradation and poor product quality