One company that got its recruitment phase right during its property
inauguration was Wynn Macau. Ruiz (2006) reports that in preparation for the opening
of Wynn Macau, the company adopted a culturally sensitive approach to its recruiting.
Mass-hiring techniques that are effective in Las Vegas were tweaked to focus on bonding
with potential employees. Efforts to develop trust with the labor market were underway
long before actual hiring began. Instead of relying on job fairs, a common practice in
countries such as the U.S., the company spent a lot of time hosting small gatherings and
information sessions, a strategy that served to forge stronger bonds with the applicants.