The title is either the primary or secondary layout element (if secondary, it is only
second to the map element). It is written in large enough type to grab attention and
be readable from a generous distance. It is short enough to read quickly, it is interest‑
ing, pertinent, and accurate. It ought to summarize in ten words or less the primary
finding of the analysis, if there is one. Avoid any obvious and redundant terms such
as “map of … ” or “analysis of … ” Also avoid using jargon such as “framework,”
or “model,” as these result in useless mind‑clutter for the reader. All words in a