Uniqlo recently dropped a new indigo/workwear line titled “Pure Blue Japan”. The Japanese mega-retailer has long been known for its collaborations with niche high end designers like Jun Takahashi and Michael Bastian. This, however, is not one of them.
The collection is said to be “Inspired by authentic Japanese indigo denim” and features raw selvedge jeans, denim chore coats, and indigo-dyed sweats. The name and the products might lead you to believe there was some connection with cult Japanese denim brand Pure Blue Japan. If you thought this was your chance to snag some cheap jeans from the slub denim masters, unfortunately you’ll have to keep waiting.