The idea of associating something we want to remember with personal, silly, or funny associations is the key to remembering people’s names. Let’s say you’re introduced to a Mr Lazenby. All you need to do is picture him lazing on a summer’s day on a B road and you’ll remember his name. Similarly, a Mrs Pakenham could be imagined packing ‘em in in a fish factory and a Mr Forsyth could be pictured as a gardener with four scythes. The reason why these associations work is that you’re using both sides of your brain. Your left brain holds the name. Your right brain remembers the silly image. Together they help you recall.