In Thai purchasing behavior, everything is accessible (shoes, sock, shirts,…) but by looking at it. Thai people like to shop with their eyes. As long as they get interested they buy it. But seeing the goods in s sense : The view. What about perfume ? Will anybody will buy a perfume by looking at it only ? The answer is No. To buy a perfume, you must smell it. As a matter of fact if you wish to sell a perfume you must stand in front of the customers offering them smelling strips.