This is probably one of the most well-known marketing campaigns of all time. Responsible for the permanent branding of polar bears into Coke’s company image, the “Always Coca-Cola” campaign began in 1993 when the company decided to experiment with a recent technological development: computer animation.
Of the 27 commercials created for the “Always Coca-Cola” campaign, one in particular stood out: the “Northern Lights” commercial, which would go on to immortalize the heartwarming connection between Coca-Cola and polar bears.