Generally, the surveyed firms admitted that TSC integration enables them to experience a better growth in their non-financial aspects instead of financial areas. It implies that overall TSC performances differ based on the level of
SC integration which is supported with the findings from Table 4. This difference is significance at 0.05 level with higher lambda value (0.578) where it is explained that about 42% of TSC integration significantly affect TSC performance measures. The prominence of growth in non-financial measures is further supported with the findings from Table 5 where it is indicated that the nonfinancial aspects score a higher mean-square value (6.245) against the financial measures. With
this, it can be safely concluded that firms that integrate TSC practices are believed to greatly enjoy a significant growth in non-financial aspects instead of growth in financial areas. The most plausible justification for such scenario is the
intangibility nature of tourism sector demands a high coordination across chain members which act as the main contributor for the growth in nonfinancial areas.