Thailand’s franchise industry has expanded at approximately 20 percent annually and is
expected to continue to grow. The majority of participants in the industry are in food and
beverage services. Ease of entry specifically for local franchises and the fact that most
of them require relatively low capital investment to operate attract increasing numbers of
both franchisors and franchisees. The number of franchises in Thailand is expected to
reach 500, most of which are local brands of coffee shops, and a much smaller number
of Thai restaurants.