Much of BMW’s success has derived from cultivating the concept of entrepreneurial culture. They have adopted the idea to provide a place where workers feel connected, feel more like a family, and where work is compared more of to a lifestyle. Decisions are made and ideas are voiced from all members of the team to come up with a great product. BMW, as a company, is based on commitment of their workers and less hierarchical barriers. They believe a hierarchical structure barriers get in the way of innovation. To remember where they came from and to motivate worker’s performances, they revisit their downfall of 1959 at every orientation for new hires employees. They have to work closely with subordinates and peers to learn the important information.
Creating great things, together. Mutually motivating each other to attain even greater heights, in order to make our products even more outstanding and pioneering. This is only possible in a team, where everyone uses their abilities to contribute to the success of all, and everyone can really count on one another.
Because we value and treat each other with respect, our employees are connected by a strong sense of unity. That is the prerequisite for a workplace where enjoyment and recognition are front and centre. Where you can develop both personally and together with your team to constantly redefine the future of mobility.
The employees of the BMW Group that each employee is treated equally, regardless of their background, age or gender, and is given the same opportunities.
Respect, trust, fairness:
We treat each other with respect. Management based on mutual trust, trust based on accountability and fairness.