Promotions in the Marketing mix of H&M
H&M has always realized the potential of promotion and marketing and hence has taken special care of all its promotional activities. Their advertisements focus on the apparel image that is qualitative as well as reasonably priced. They have utilized the electronic media of television beautifully by sponsoring many hit and trendy shows like MTV. Many high profile celebrities like Robert Cavalli and Jimmy Choo have been associated with this brand taking it to its present position. Internet has also played a crucial role in the international expansion plans of this highly sought-out brand. Their ads have appeared on famous magazines like Vogue Netherlands, British Vogue and British GQ.
H&M have been using some exceptional strategies for the marketing of its products. They have been associating with a wide range of exclusive designers who in themselves are a unique marketing brand. This Swedish and global brand have had alliances with the likes of Karl Lagerfeld, David Beckham and recently Alexander Wang. In another amazing marketing strategy, they decided to tweet about their collection in parts along with Instagram pictures. They also sent some of their clothes to celebrities and at one event, the famous singer Rihanna decided to wear this outfit.
Currently, the company has decided on a new marketing plan for their latest collection through the mobile phones. Under this distinctive strategy, the clients receive SMS that are treated as coupons and which they can cash at any H&M retail outlet. The company has been utilizing the services of ad companies called Mobiento and its sister company Adiento for this purpose. Specialized ads have been posted on various portals and major media sites. In a recent show models like Edie Campbell, Gigi Hadid and Kendal Jenner have represented the company H&M