125. Joint research with a university to find the root cause for the skin losing its radiance
126. The first impression of the skin is determined by its complexion.
Complexion is not just a single color on a two dimensional plane – it is created by a three-dimensional ensemble of light weaved by keratin, melanin, hemoglobin, the shape of cells, cell arrangement, and more.
Beauty of the skin is not just by its whiteness – skin is truly beautiful when the complexion has dewiness and radiance, and glows with its natural vibrant colors.
127. Covermark is a foundation brand with a long history of achieving results through its research in changes to the complexion brought about by aging, and by finding the means to express the beauty of complexion for the mature woman. When Precious Bright was born in 2010, a new theory was put into practice under the concept of creating balance in the three factors of brightness, hue, and color saturation.
128. Since then, by joint research with a university, focus was given to the inner skin and how it affects light.
In January 2014, Precious Bright W was launched as an upgraded version of Precious Bright.