As we have seen, airlines are constantly trying to compete with their rivals, for instance, Continental Airlines are a full service carrier but they have recently instituted some ‘peanut fares’ services in Florida—reduced fares on short flights. These flights do not include a full meal—simply snacks and beverages. They feel that on short flights meal services are not a priority among passengers. Thus on flights of less than one hour only beverages are served. On flights over 90 minutes for first class and two hours for economy class, beverages and a complimentary meal or snack are offered during appropriate meal or snack times. On flights over three-and-a-half hours in first class beverages and an entrée are served and in economy beverages and a snack basket are offered (Continental Airlines, 2003 [online]). Southwest Airlines take a very similar view. They believe that by offering a no-frills service, their customers save money on their flights which they can then spend on hotel accommodation, and suggest, “Who can’t go an hour without a meal?” On the other hand, several airlines now offer sleeper seats on long-haul flights. Continental, on their ‘business first’ class. Feature a service which enables customers to dine at the most convenient time for them, rather than fit the established pattern of meals throughout the flight.