Product in global marketing depends on customer’s behavior and habit buyers. To sell or create the product is from research market about what people need. Products has two types included consumer goods and industrial goods. As everyone knows the physiological for people there are place to live, foods, cloths, medicine for a living. People also want safety, to be acceptable and self-actualization. The different between Western and Asia is not only culture but life style. Western people they confident and they are self-actualization. They can do anything with mind open but Asia people they still focus on things and judge other people more than Western. The company should think of product and make an appropriate marketing plan for each other country. About color, size, luxury or cool, etc. Customers would buy product because of brand. Brand is very important. The company has to make people trust in the product and loyalty.