Following these managerial techniqีues a.s. Watson group has expanded its business in a creative way. The company introduced a “personal care store” concept in more than 15 Asian countries and regions offering food drugs and health and beauty products. Compared to traditional “one-stop” supermakets and local cosmetics boutiques , as a.s. Watson group personal care store emphasizes excellent customer services and sells its own brand probucts. Although its own brands account for an average of 15 percent of all sales in the retail sector developed countries, this branding strategy was at the introduction stage in Asian countries , in the 1990s. this new business model caters to local emerging mid dle-class tastes and thus sets up the new industrial standard in many Asian countries.