the technology of word processors can be shared globally because the technology of storing text. is universal. similarly, the produce concept-that is, its basic purpose-can be shared because the idea of using microchips for memory capacity is the same worldwide. however, there are aspects that must be considered. for example, the application must be modified locally because of the difference in the characters (roman versus chinese, for instance). the marketing concept must also be modified locally. in the united states for example, word processors are marketed as labor-saving devices. but in japan, this wouldn't work because the japanese language has more than 3,000 characters-and writing it is faster than typing