ICTs play a critical role in the strategic and operational management of airlines. They not only contribute to the formulation of all elements of the marketing mix, but they will also determine the strategic directions, partnerships, and ownership of airlines. It can therefore be predicted that technology will facilitate and support the successful airlines of the future. As ICTs are instrumental in re-arranging airline alliances and concentration, it is also likely that technology may provide a major motivation for merger and collaborations.
ICTs are already instrumental for the globalisation and concentration of the airline industry. Further integration and consolidation seems inevitable. ICTs will enable airlines to establish global networks, to serve their customers better and to communicate with their partners more efficiently on a global basis. They will need to provide the “info-structure” for closer collaboration with all stakeholders available. Hence, the networked airline of the future will take advantage of the Internet, Intranets, and Extranets to strengthen its position, reinforce its brand and contribute to its profitability.
ICTs play a critical role in the strategic and operational management of airlines. They not only contribute to the formulation of all elements of the marketing mix, but they will also determine the strategic directions, partnerships, and ownership of airlines. It can therefore be predicted that technology will facilitate and support the successful airlines of the future. As ICTs are instrumental in re-arranging airline alliances and concentration, it is also likely that technology may provide a major motivation for merger and collaborations.ICTs are already instrumental for the globalisation and concentration of the airline industry. Further integration and consolidation seems inevitable. ICTs will enable airlines to establish global networks, to serve their customers better and to communicate with their partners more efficiently on a global basis. They will need to provide the “info-structure” for closer collaboration with all stakeholders available. Hence, the networked airline of the future will take advantage of the Internet, Intranets, and Extranets to strengthen its position, reinforce its brand and contribute to its profitability.
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