Beginning in January 2015, people will see less of this type of content in their News Feeds. As we’ve said before, News Feed is already a competitive place — as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.
Businesses should still refer to our Page publishing tips and best practices. And for targeting specific audiences with predictable reach, Facebook advertising offers ways to achieve specific business objectives, like driving in-store sales or app downloads.
We’re always thinking about how to make News Feed better, and this update is part of a larger, ongoing effort. By making News Feed more engaging for people — with Page post creative that is more relevant to them — we’re also creating a better platform for businesses to reach their customers and find new ones.