With regard to the competition analysis, what should be done is benchmarking the treatment implementedby bottled milk so that it develops a much better way to meet mothers’ reasons.
Of course, any action needs to take into account the active need related to each motive connected to each treatment so that the social marketer can understand the competing adoption process.
To target bottled milk mothers it’s important to consider the socio-demographic and situational features. Finally and in order to attract the bottle milk mothers, consequent techniques should be put forward as following: