When it comes to customer service strategy and activities, it is important to note that a customer service strategy is perceived as the crucial part of any business plan because successful business depends on the level of customers’ satisfaction. Simply stated, any customers service strategy or marketing-related activities must be launched on the basis of customers service standards. For example, business company is inclined to give all company employees a comprehensive product knowledge to make sure that they are knowledgeable proficient in responding or answering any confusions and questions addressed by customers. In doing so, everyone as well as a part of company family or a team is able to act as support, and then the customers would obtain the solutions to their problems promptly and appropriately. In addition, PATA company must provide their employees the training in expressing the same sense of empathy as customers do. Emotional exchanges in interactions between customers and company would serve as the tool to give company to evaluate the customers’ enthusiasm level. In the same way, it’s essential to Business Company to establish the infrastructure in support of great customer service. Offering customers the channel to stay in contact with company for post-purchase service such as the calls made to a customer care center for further information and options to sustain customers’ satisfaction.