Companies needs to coordinate the body of
impressions considering tourism safety factors
relating to concrete company and its policy of
offered product and service; personnel
communication form; premises and activities
reflecting meaning of company’s brand and promise
to many of its audiences. For instance, when getting
involved in tourism business is important to offer as
many as possible entertainment options at a place,
which promotes efficient capital return, maximally
offering cyclicality and safety of product. Very often
tourism product has seasonal character and its
challenging to find ways how to survive in the rest
period, for instance in country holidays dwelling.
One of the opportunities to attract customers is to
accentuate safety subject by promotion of meeting of
safety factors of offered product or service in
tourism company in advance:
• Opportunities to observe collections of
domestic animals and birds (informing about
health condition of animals and clients
safety ) ;
• Opportunities to observe collections of
antiquities → participation opportunities
(e.g., to turn crockery- to try offered service
considering safety rules caring for client’s
life and health);
• Saunas and health procedures (considering
sanitary rules in sauna, indicators of
effectiveness of healing plants considering
individual peculiarities of client etc.
• Biological country products → edible things
are purchased more than souvenirs during
last years → participation opportunities
(e.g., to bake bread, make cheese,
considering clients wishes and meeting
sanitary and epidemiologically norms );
• Personality factor - amusing messages from
guide ( use of guide work methods using
appropriate communication form with
customer) [11]