Many organizations develop both a mission statement and a vision statement. Whereas the mission statement answers the question “What is our business?” the vision statement answers the question “What do we want to become?” Many organizations have both a mis- sion and vision statement.
It can be argued that profit, not mission or vision, is the primary corporate motivator. But profit alone is not enough to motivate people.4 Profit is perceived negatively by some employees in companies. Employees may see profit as something that they earn and management then uses and even gives away to shareholders. Although this perception is