tion, but the underlying decision parameters for tryout and
continued adoption might be very different. Exceptions are
the studies by Keil, Zeller, and Franzel (2005), Kijima,
Otsuka, and Sserunkuuma (2011), Moser and Barrett (2006)
and Neill and Lee (2001), who distinguish between tryout
and continued adoption (or disadoption) and analyze the
determinants of these decision steps. However, these studies
do not take into account the awareness step. In this paper,
we analyze three steps in the adoption decision of smallholder
farmers—awareness, tryout, and continued adoption—and to
the best of our knowledge, this study is the first to do so.