This study performs confirmatory factor analysis (CFA) following
Gerbing and Anderson (1988), and calculates the corresponding
values of Cronbach's alpha to ensure and prove the reliability and unidimensionality
of the employed scales. All Cronbach's alpha factorial
charges exceed the critical value of 0.7 (Nunnally and Bernstein,
1994) in Table 1. However, this study also uses the composite
reliability coefficient and average variance extracted (AVE) as
complementary reliability measurement indicators, since measuring
a reliable scale using the traditional Cronbach's alpha measurement
method is insufficient.