Several management researchers have investigated the notion of “business model”. Most of the
research in this area focuses on economics, finance, firm performance, and innovation processes.
Chesbrough & Rosenbloom (2002) and Chesbrough (2010), for example, investigate the relationship
between innovation and business models. They view business models as a mediating construct
between technology and economic value, and assess how innovative business models result in
business success. Zott and Amit (2008) examine the fit between a firm’s business model and its
product market strategy, and analyze the impact of product market strategy and business model
choices on a firm’s performance. Johnson, Christensen, & Kagermann (2008) explore how innovative
business models can reshape industries and drive growth, how many companies find business-model
innovation difficult, and how managers can design or renovate their business models.