Willy Loman dreams of being a successful salesman like Dave Singleman, somebody who has both wealth and freedom. Willy believes that the key to success is being well-liked, and his frequent flashbacks show that he measures happiness in terms of wealth and popularity.[5] One analyst of the play writes: “Society tries to teach that if people are rich and well-liked, they will be happy. Because of this, Willy thought that money would make him happy. He never bothered to try to be happy with what he had …”.[6] Willy also believes that to attain success, one must have a good personality. According to another analyst, "“He believes that salesmanship is based on ‘sterling traits of character’ and ‘a pleasing personality.’ But Willy does not have the requisite sterling traits of character; people simply do not like him as much as he thinks is necessary for success.”[7]