Destination Marketing
Tourism marketing (marketing a destination) is much
more than just selling a place to potential visitors.
It includes the uniqueness (positioning) of what visitors
come to see (the product), the relative cost of one place
compared to another (the price), the ‘distribution’ or
accessibility of the place to potential target markets, and the
variety of methods used to inform and attract visitors (the
promotional mix).
Matching the product, price and place with potential visitors
is at the core of tourism marketing.
Although advertising and information services are significant
and tend to dominate local tourism budgets, their emphasis
alone will not necessarily ensure success.