Do your research. Before you begin sending out resumes and cover letters en masse, look into the companies you are applying for.
Get a sense of the company’s personality and values by reading its mission statement. This information can come in handy when writing your cover letter and in an interview situation.
Read up on new products or services the company is providing. This information is often located in the company’s “news” section. This section can also be a source of information on community activities the company is involved in.
Review the jobs or careers section of the company website for insight into job openings. You may find more options for employment in other departments or locations.[2]