Mazda took an innovative "always on" approach to its digital campaign for two new models, the Mazda3 and Mazda6 Sedans, in Canada, the fifth-largest global market for the automaker. The campaign spanned Google Search, YouTube and the Google Display Network to connect with consumers across their purchase journey. YouTube TrueView ads and mastheads for the Mazda3's introduction delivered 10x the number of buyers for the same cost as the contextual campaign. Additionally, Lightbox Ads and Affinity Segments helped attract interest for the Mazda6 with a rich, near-full-screen experience.