Links are the signposts that help users know which route is most likely to get them to their destination. Good link text gives users a description of the page that will load, allowing them to make informed decisions about which path to take. Bad link text, such as nondescriptive “click here” links or catchy but meaningless phrases, forces the user to follow the link to learn its destination. Nondescriptive links often lead to dead ends, requiring users to retrace their steps and waste time.