To begin reversing water-quality deterioration on a global level, institutions that can implement the existing and required laws and regulations to solve this extensive problem are desperately needed. Equally important is to convince the general public, as well as politicians, that over a long-term basis it is more cost-effective for a society to live in a clean environment compared with a polluted one. Until and unless the public demands unpolluted waters, it will not be possible to obtain the huge investment that will be needed to improve the quality of our water.