The results of analysis, of factors influencing the decision of the respondents,
showed that the decision on the choice of insurance coverage option is not related to gender and level of education. One effect is the inclusion of respondents to a certain income groups. Clients belonging
to the lowest and highest income groups analyzed would choose option C - it is therefore a rational decision, and the remaining respondents would choose the B variant. The fact of the respondents belonging to the highest income group can be explained by that, that they do not address the issue of price of insurance. For the lowest income group that cannot be said, and therefore the circumstances leading to the selection of this option should be subjected to further research. The second group of those hypotheses was consisted by those, whose the main objective was to determine whether in the case of perfect information, the consumer decides rationally. This fact has been inferred from the hypotheses:
H3: The decision about changing the option of insurance, in relation with discount of the product is not affected
by the original rational (option C) or irrational option (option A) of the client.
H4: The decision about changing the option of insurance, in relation with changing scope of benefits is not affected by the original rational (option C) or irrational option (option A) of the client. Both hypotheses were confirmed. This means that change of decision about the choice of insurance options at a discount and to change the scope of insurance coverage is independent of whether the client initially chose rationally (option C) or irrationally (option A). Rational decision of autonomous systems in one situation does not endorse the model of rational consumer behavior.
The latest ranges of hypotheses are those that specify the circumstances of choice for the irrational option of product (the chosen options A and B) in relation to selected social factors.
H5: Irrational consumer choice in the case of perfect information is independent of the client’s gender.
H6: Irrational consumer choice in the case of perfect information is independent of client level of education.
The results of hypothesis testing showed that irrational consumer choice in the case of perfect information in case of accidental death is independent of gender and education level. The results of the hypotheses are summarized in the following table 18. There are factors which affect the client’s decision. Effective tools, which can attract customers, are discounts and the change of insurance cover. This attractiveness is strong enough to disrupt people’s rational decision (see chapter “Rationally behaving consumer”