As part of a Pan European decision, Amway's strategic plan was to increase its use of the Internet by 'e-enabling' all of its European markets in a phased roll-out plan over 24 months. In order to develop an online presence, Amway grouped countries together wherever possible so as to link parts of the business in a way that would serve customer needs. This enabled it to gain economies of scale, e.g. a reduction in distribution costs.
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