The threat of complacency
A certain degree of intrabrand competition in a market area is beneficial to the manufacturer. It brings forth each channel member's best efforts without going so far as to put the channel member in a losing situation. Best Buy, a giant electronics retailer, acquired Future Shop, a competitor in Canada. Rather than shutting down Future Shop stores or converting them to the Best Buy name, the parent company actually left both names and both stores in place-even when they had stores literally across the street from each other.