We stay in France, where Les Nature Addicts in Brunstatt in the Alsace introduced a fruit product in the market in an innovative packaging under the brand name [N.A!]. The brand [NA!] is famous for its innovation and has a habit of frequently creating an uproar in the snack industry. In 2009, the brand invented the first 100% natural snacks without added sugar, preservatives, dyes, or sweeteners. This was a huge revolution in the French snack and food-on-the-go market.