Of equal importance is the insight that can be drawn from the nonsignificant findings
of our study. As we speculated earlier, a knowledge rating scheme that provides
incentives for credible (believable) ratings may be required to attract more users to
the KM system. Refining and improving the design of the system by incorporating
“better” filters and classification, as well as providing training to inexperienced users,
may also enlarge the user base. Thus, a “critical” mass may be attained more quickly
making the KM efforts a viable and sustainable long-term resource for competitive
advantage. These insights provide avenues for future research that will enrich the
body of knowledge in this area.