Mobile Commerce
M-commerce : use of smart phones, tablets, PDAs, laptops, and other portable devices has increased as result of several trends:
◦ Growing popularity of portable computers
◦ Widespread availability of wireless Internet connections
◦ Popularity of mobile phones with GPS technology and Web access
◦ Development of software tools that can take advantage of a variety of mobile technologies
Samples of application that will become increasingly popular:
◦ Mobile ticketing: airline boarding pass
◦ Mobile coupons: starbuck coupon
◦ Mobile purchasing
◦ Location-based m-commerce: customizing offers and ads based on location