Thailand should deliberate upon operating direct flights to São Paulo, the largest city in the southern
hemisphere and the Americas. This project could be implemented in cooperation with a Brazilian airlines
operator to save operational costs, or even engage a three-nation arrangement, involving a third country in
either directions [Africa or the Pacific] to enhance connectivity and potential profitability. In addition, the
Thai government could well apply social CBA as profitability on this route could rationally be based on
calculation founded on socio-economic points of view. Subsequently, MICE and business players could follow
suit by making their constructive and innovative contributions as appropriate, as the primary beneficiaries
thereof.37 Thailand’s vertical axial connection would then be extended further into the Southern hemisphere.