Toyota recognizes that many tourists visit these places, which is why company is starting trials of car sharing service. Another reason is that analysis of tourism situation in the region shows that not many tourists actually stay in this area – more often they choose other places around, which makes is an economic problem for local tourism businesses.
Toyota says that car sharing service would solve these problems and with their technology would even have very small environmental impact. To ensure that, company will use its COMS car – ultra-compact electric vehicle manufactured by Toyota Auto Body. They will be available at hotels and tourist sites.