Throughout the literature (see, for example, Cooper & Nakanishi, 1988), the analysis of brand competitiveness in a market has been frequently based on own and cross price elasticities represented in a price response matrix, R( j,m):
Throughout the literature (see, for example, Cooper &Nakanishi, 1988), the analysis of brand competitiveness in a market has beenfrequently based on own and cross price elasticities represented in a price responsematrix, R( j,m):